Financial Standard announces 2025 FS Power50 – The 50 most influential advisers in Australia

The 50 most influential financial advisers in Australia have been named by leading trade publication Financial Standard in the FS Power50 guide.  We’re super pleased to advise our Director Amanda Cassar is back on the list!

To see the full list – please click here.

In its 12th year, the FS Power50 are financial advisers deemed to be best promoting the value of the financial advice profession.  Chiefly providing outstanding service to their clients and the wider community.

“This year’s 50 consists of advisers who have won industry awards, brought their local advice community together, and supported charitable foundations.  All promoted the value of financial advice in the media and across digital channels and more,” said Jamie Williamson, managing editor of Financial Standard.

What are the Stats?

There are now 290 financial advisers in the FS Power50 alumni, with 10 advisers joining this year.

Another 10 advisers rejoined the FS Power50 in 2025, with a total of 20 changes from the 2024 list.

The FS Power50 process begun with an open nominations process, which was vetted down to a group of 120 advisers.  These proceeded to the voting phase.

Readers of Financial Standard and FS Advice, The Australia Journal of Financial Planning voted.  Following, this was then weighted prior to determining the final 50.

“Additionally, we continue to see a surge in nominations from the advice community.  Over 11,000 votes helped determine the Power50,” said Williamson.

Adviser Role Models

“The aim is to offer role models to those already in the industry and those looking to join it.”

“Being a list curated by votes from the advice community, this peer recognition fosters a culture of continuous improvement, professionalism, and accountability.  All elements are vital to overcoming the reputational challenges being faced right now.”

Digging into the numbers, the 2025 FS Power50 has strong representation from Victorian financial advisers.  Victorians now make up 32% of the list, the highest of any state.

Diversity in the FSPower50

Women make up 44% of the advisers on the list.  This is an increase of 8% from 2024 and the highest representation that’s been noted as part of the Power50 program.

Similar to 2024, there is a close split in terms of the size of the companies the Power50 represents.  52% are from groups with 50 or more advisers, and the other 48% being from groups with fewer than 50.

For media enquiries, please contact:
Julian Clarkstone P: +61 2 8234 7500 E: julian.clarkstone@financialstandard.com.au

About Financial Standard:
Financial Standard is the leading source of news and analysis for the wealth management and insurance industry in Australia.
It informs, educates and connects industry professionals across financial advice, superannuation, investment management and insurance.  It does this through an extensive suite of news channels, industry awards, multimedia content, events and professional development programs.
Founded in 2002, Financial Standard is part of the Market Intelligence (MI) division of global group ISS STOXX.
www.financialstandard.com.au